Search engine optimization is an important part of every business. With proper SEO, your business can establish itself as a leader in your industry. This process involves getting the right customers at the right point in the buying process. For instance, you have a higher chance of closing a sale if people land on your page when they need the product or service you are offering.
Let’s go over 7 factors that are key when optimizing websites for search engines.
1. Content is key
Quality content is very important when it comes to search engines. They value websites that provide relevant, unique and shareable content on their pages. Search engines look at the text on the page, titles and descriptions to determine how well they perform online.
2. Site performance is important
A website that is performing well will generally rank much better than one with slow loading speed, poor structure, lacks a mobile version or is not user friendly. Before you even start implementing any search engine optimization techniques, think of website performance issues that you need to sort out.
3. Site authority
It’s very important to take steps to improve your site authority. This means posting high quality content and linking to other authoritative sites. You also need to have some of the authoritative sites link to your website. This acts as a mark of confidence for search engines that shows you have credible information that’s why other sources are linking to your website. Websites with a higher authority or page rank are given better rankings by search engines.
4. User experience is a must
You must always strive to provide users with the best experience on your website. This means making sure the content, including images and videos, are extremely high quality and site load speed is fast. When users take too long to load your web pages on their mobile devices or computers, they tend to leave. This eventually increases your bounce rate, which is one of the key factors that will determine how your website ranks on search.
5. Avoid keyword stuffing
The tactic of stuffing your website pages with keywords is no longer effective in improving your ranking. It may even end up having a negative impact on your website performance. It is very important that you provide users with quality content and not generic and boring stuff. Use keywords sparingly and avoid optimizing multiple pages on your website with the same keyword.
6. Always set goals
Before investing in any forms of digital marketing, sit down and think of what your main goals are. First, you need to determine what your conversions are. Is it signups, purchases, completed order request forms? You will only be able to achieve those goals if you understand what they are and how to approach them.
7. Review your meta data
The meta description and title tags on your website are quite important. You need to ensure that they are unique and they portray the product or service on each specific page. When you have duplicate meta data on your website, it tends to have a negative impact on your rankings.